Whimsical train commute

The UK's CrossCountry trains operator takes us on a cheery getaway trip with this 30-second escape from routine entitled 'A Break from the Norm'. Do you agree that it feels as though you've been away for far more than half a minute after watching it? CrossCountry, part of Europe's Arriva Group passenger transport network, radiates out from Birmingham New Street station. As described by Wikipedia, it operates intercity and other long-distance passenger trains across Great Britain, but does not serve Greater London. And, "It operates the UK's longest direct rail passenger service, from Aberdeen in the north-east of Scotland to Penzance in western Cornwall, which has a journey time of 13 hours and 15 minutes". Back to the ad, which skilfully captures a snapshot many commuters will feel affinity with. Who hasn't snapped to from a micro-nap on a crowded train with the imprint of a distant scene fast fading from the momentarily disoriented mind?

Keywords: CrossCountry trains A Break From The Norm, escape the commute, Arriva Group passenger transport, director Jesper Ericstam, train travel in Britain, whimsical ads, train commute UK, McCann Erickson