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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More
Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More
Leading dog food brand PEDIGREE® has steered the notion of artificial intelligence (AI) tackling loneliness into a new channel: This AI-driven initiative, promoted by Brazil's influencer Felca, made a splash by promising a friend to whoever used it.... The reveal was that the AI tool involved is for connecting people with dogs in need of a home, reinforcing the brand’s longtime commitment to ... Read More
With the top 20 international airlines reporting losses of an estimated $53 billion in market value since the US / Israeli attacks on Iran sparked a global crisis, the UK's national carrier British Airways came up with this gently humorous film titled 'An Original British Briefing'. Part safety video, it is also an exhortation to us all to put aside, leave behind, or otherwise ignore everyday pressur... Read More
And in these troubled, troubling times, isn't that welcome? Founded in 1967, the Ralph Lauren luxury fashion house has always represented classic elegance and an aspirational lifestyle. For those of us who aspire to peace and prosperity, here's a minute of energetic serenity, subtly coloured in red, white and blue,and featuring models including Bibi Breslin, Luna Yohannan, and Lennon Sorrenti. "From the crisp w... Read More
With pubs closing at an alarming rate in the UK, it's good to see a commercial that celebrates the traditional community gathering point. Set in The Grenadier pub in London where the idea for the INEOS vehicle was first hatched, the story of how the award-winning 4X4 came to life is told with typical dry humour by the no-nonsense Cockney landlady. The authenticity of the tale my be challenged by some, the quality of any vehicle will alway... Read More