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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More
Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More
Many Europeans will have fond memories of Interrail train tickets, enabling young passengers to set off with no fixed destination, just a pass to exploration and adventure through various countries. As modern sensitivities and realities mean that more and more people are choosing train over plane - meaning more people on the move and in the seats - the company behind the much-loved Interrail brings back the c... Read More
A mini-movie around a dystopian couple - played by comedic actors Frida Homlung Bjørn Asgeirsson - who show us with some blackly witty twists just how obsolescence is built into modern products to keep us all buying more. See what you think of how the conceit is handled. It's not just a comment on what most of us would agree with, but a call to action by the Norwegian Consumer Council,... Read More
See if you agree! European aircraft manufacturer Airbus is rolling out its A350F - billed as "the world's most advanced freighter aircraft", and its eye-catching livery, unveiled in this eye-catching ad, is already making waves. Reactions so far reflect surprised delight and praise for the playful yet instantly distinctive design, which mimics brown paper /cardboard parcel deliveries. The 2022 design competition attracted over 4,000 e... Read More
This short film designed to attract fresh sponsorship, dramatises how deaf racing driver Caleb McDuff has learnt to adapt to his disability. The 90-second footage uses AI to transport McDuff and his car from familiar racing circuits to the remote reaches of the universe – a place that mimics his driving experience. Narrated by McDuff - the first deaf racing driver to win a race in t... Read More