Independent review site where you decide what's hot, what's not, by awarding gold stars
Independent review site where you decide what's hot, what's not, by awarding gold stars
Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More
Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More
Which is a lot rarer than one might have expected. While most Christmas has come to be associated with secular traditions, and ad campaigns do a grand job of reflecting sharing & caring, giving & receiving, fun & festivity, very few make recognisable reference to the actual origin of the Christian religious holiday - a celebration of the birth of Christ in the form of the baby Jesus. This 'Cqrry the Light' campaign is by Aus... Read More
An intriguing presentation from luxury car manufacturer Maserati - which lays claim to "elegance, style, sportiness, and performance with a long and glorious heritage" - for its Fuoriserie Gran Turismo and Gran Cabrio models. The film was shot in the Italian city of Modena, which lies at the heart of 'Motor Valley', a magnet for classic car enthusiasts. The region is home to other iconic luxury automakers - Lamb... Read More
Here's an intriguing twist on / clever engagement with the foot fetish sub-culture to raise funds for amputees and help normalise the conversation around limb loss. Amputee Coalition Canada (ACC) is behind the 'Feet Funder' campaign: it riffs off the name and purpose of established niche platform FeetFinder, which self-describes as "the easiest way for verified foot fetish users to buy feet pics and sell feet pictures... Read More
The Christmas ads season unofficially opens once British department store John Lewis delivers its campaign, and this year it's a father-son story to warm hearts. Jokes about 'dad-dancing' fade away as the story unfolds against the soundtrack of 'Where Love Lives’ by Alison Limerick. In the same way the song is re-imagined by Labrinth, perceived lack of male communication is re-imagined in the tale itself. What do you think? Another classic?
