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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More
Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More
The Artistic Director of Women’s Collections at the Maison of Louis Vuitton, Nicolas Ghesquière, turns to the Jura Mountains, birthplace of the House's founder, in this evocative campaign displaying the Women's FW2026 Collection. Fresh from the Paris runways, the collection focuses on architectural silhouettes combined with adaptable design. This season offers a new mini version of the Multipass Bag, quilted ... Read More
Luxury automaker Maserati is scoring high with this 100% AI-generated commercial for its new Gran Turismo featuring the image of former footballer Alessandro Del Piero. Landing just after the end of the FIFA World Cup, there's a heavy emphasis on the national pride of Italy, where both the player and the car company are from. "We are Italian. We were born to drive our dreams forward," says the voice of artifici... Read More
With an exuberant FIFA World Cup hosted by the three North American nations winding up on July 19th, a payment company in Brazil has come up with an inspiring way to console that country's football-mad population for its team being knocked out. Elo's film highlights scenes from Pelé’s career as it reworks his last letter, an open message to the Brazilian people that was published on his own social media network days... Read More
Lebanese designer Zuhair Murad presents his 2027 ready-to-wear collection on a spacious city rooftop where the focus is all on the luxury house's latest creations. Murad set up his eponymous brand in 1995 and has become a favourite at red carpet events for celebrities from Jennifer Lopez to Taylor Swift (who chose Dior for her recent wedding to Travis Kelce). With ateliers in Beirut and Paris, Murad has built the house's ... Read More