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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Spain's el gordo lottery strikes poignant note for Christmas 2020

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Spain's el gordo lottery strikes poignant note for Christmas 2020 by Tree Elven on 25/11/2020
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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More

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Wasteminster: Downing St plastics 'disaster'

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Wasteminster: Downing St plastics 'disaster' by Tree Elven on 20/05/2021
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Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More

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'Don Dinero' emerges from the Baroque era to embody our state of mind and money

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'Don Dinero' emerges from the Baroque era to embody our state of mind and money by Tree Elven on 21/06/2022
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Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More

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Rosalía embodies euphoria elixirs for Calvin Klein 2026

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Rosalía embodies euphoria elixirs for Calvin Klein 2026 by Tree Elven on 25/02/2026
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Spanish singer-songwriter and businesswoman Rosalía, 33, turns up the heat in this ad for Calvin Klein's Elixir fragrances - Bold, Magnetic, and Solar. The Grammy Award-winning artist made her CK debut late last year, posing with a snake for their lingerie line, and is currently visible elsewhere as part of a cancer awareness campaign after she was spotted smoking a cigarette during a podcast interview. Leadin... Read More

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Madonna + Alberto Guerra = The One

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Madonna + Alberto Guerra = The One by Tree Elven on 17/02/2026
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Sometimes it takes two to make one.... In this case, Italian fashion house Dolce & Gabbana ramps up the sensuality with multi-faceted pop icon Madonna and Cuban actor Alberto Guerra to promote two new versions of their classic The One fragrance for men and women. Against a backdrop of Patty Pravo's ‘La Bambola’, reinterpreted by Madonna in an exclusive Italian version, the campaign unfolds as what the Maison describes as "a night tr... Read More

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Football x fragrance: Kaká, Cannavaro score for Black Legend

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Football x fragrance: Kaká, Cannavaro score for Black Legend by Tree Elven on 31/01/2026
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If you're not a football fan the names may not mean much to you, but Brazil's Ricardo Kaká, 43, and Italy's Fábio Cannavaro, 53 - former rivals on the pitch - are both legends in their own time, meaning that their joint promotion of a new men's fragrance is likely to score with the sporty set both on and off the field. Behind the popular Malbec line is Brazilian cosmetics company O Boticário — part of the Div... Read More

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Loro Piana: "The walls talk, they have all the mystery of the story"

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Loro Piana: "The walls talk, they have all the mystery of the story" by Tree Elven on 21/01/2026
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Luxury clothing company Loro Piana presents the Spring/Summer 2026 collection in this evocative footage filmed at the Fondation Maeght and Colombe d'Or boutique hotel - both gathering places for artists and art in Provence. Coveted for its fine fabrics and understated elegance, the Italian lifestyle brand says it chose this setting because: "Replete with history and stories, both are spaces where creati... Read More

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