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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More
Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More
Indian actress Aditi Rao Hydari presents Indriya's Bridal Collection in this opulent one-minute footage depicting a contemporary bride whose elaborate jewellery is rooted in the nation's rich cultural traditions. The Indian jewellery company explains: “Indriya’s bridal collection is crafted for brides who value artistry that seamlessly blends India’s cultural richness with contemporary elegance. Each piece reflects ou... Read More
Philippine Airlines is not the first airline to bring a fresh format to the onboard safety announcement, but this riff off the popular telenovela structure looks set to run and run. It manages to introduce all the elements that will be familiar to frequent fliers - from stowing baggage to using oxygen masks and life vests - into a vivid love triangle tale featuring beautiful bridal couples, scheming m... Read More
The Austrian crystal-maker - founded in 1895 by Daniel Swarovski - has held up a dazzling mirror to pop culture for 130 years, and it's brought that legacy into focus with this two-minute tribute to its multi-faceted role in fashion, screen, red carpets, and stage. Its current brand ambassador is best-selling US singer Ariana Grande, and Swarovski's crystal creations have adorned screen legends from Marilyn ... Read More
This campaign looks and sounds like a game-changer in the disability advertising arena. An upbeat, surprising mini-musical about college students, it was created by tech giant Apple, which aims to provide products and services that are powerful, intuitive, and seamlessly integrated into your life. The twist here is that the students featured all have a disability; the soundtrack 'I'm Not Remarkable' ... Read More