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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Spain's el gordo lottery strikes poignant note for Christmas 2020

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Spain's el gordo lottery strikes poignant note for Christmas 2020 by Tree Elven on 25/11/2020
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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More

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Wasteminster: Downing St plastics 'disaster'

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Wasteminster: Downing St plastics 'disaster' by Tree Elven on 20/05/2021
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Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More

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'Don Dinero' emerges from the Baroque era to embody our state of mind and money

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'Don Dinero' emerges from the Baroque era to embody our state of mind and money by Tree Elven on 21/06/2022
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Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More

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Taiwnese fashion: Shiatzy Chen reflects "magnificent essence of two extreme cultures"

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Taiwnese fashion: Shiatzy Chen reflects "magnificent essence of two extreme cultures" by Tree Elven on 08/10/2025
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Set up in 1978 by Taiwanese fashion designer Wang Chen Tsai-Hsia and her husband Wang Yuan-Hong, a textile broker, Shiatzy Chen here upholds its advertising mystique with what it describes as a campaign which "features the golden age of seafaring during the Baroque period when the world was divided into countless shores by the ocean, when cultures of the East and West meet amidst waves... Read More

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Willem Dafoe: "Feels like fireworks in my mouth. Do I want that? Yes I do!"

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Willem Dafoe: "Feels like fireworks in my mouth. Do I want that? Yes I do!" by Tree Elven on 04/10/2025
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Whisky fans will need no introduction to Laphroaig; Dafoe fans will need no introduction to the distiller's new Friend Willem. And fans of neither may still find this three-minute footage engaging, drawing as it does on the distinctive actor's delivery of poetic interpretations from existing Friends - a community which has already been running for three decades. See what you think of the new partne... Read More

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Long haul from The North Face

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Long haul from The North Face by Tree Elven on 24/09/2025
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If you're into The North Face, mysteries, or just ads in general, take a look at this mini-movie campaign featuring truckers, a cute dog, and lots of night driving. If you're not a North Face fan, you might be irritated to spend two minutes watching footage that doesn't tell you what it's selling. Or maybe you find it relaxing / intriguing whatever the product? For actual information, here's a link: Read More

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John Lewis crams 100 years into 100 seconds

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John Lewis crams 100 years into 100 seconds by Tree Elven on 16/09/2025
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Does it work for you? The British department store chain founded by John Lewis in 1864 here celebrates "100 years of our Never Knowingly Undersold promise. Capturing the past, present and future versions of British life, where we’ve inspired, shaped and served. From the homes that we live in, to the fashion that we wear, and the beauty we embrace". No matter how many/few years you have been around, this 100-second sweep thr... Read More

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