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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Spain's el gordo lottery strikes poignant note for Christmas 2020

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Spain's el gordo lottery strikes poignant note for Christmas 2020 by Tree Elven on 25/11/2020
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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More

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Wasteminster: Downing St plastics 'disaster'

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Wasteminster: Downing St plastics 'disaster' by Tree Elven on 20/05/2021
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Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More

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'Don Dinero' emerges from the Baroque era to embody our state of mind and money

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'Don Dinero' emerges from the Baroque era to embody our state of mind and money by Tree Elven on 21/06/2022
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Well, here's one (in Spanish) that breaks the mould for banking ads. Spain's financial services group Bankinter puts out 1'30" of arresting visuals that are going down really well with viewers: they allude to the kind of tests the European Union subjects its bank notes to - worth watching just for this - and by extension illustrate tough everyday realities with the use of hard, visible cash... Read More

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Mental health: Brazilian brand promises friendship to users of their AI tool

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Mental health: Brazilian brand promises friendship to users of their AI tool by Tree Elven on 08/04/2026
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Leading dog food brand PEDIGREE® has steered the notion of artificial intelligence (AI) tackling loneliness into a new channel: This AI-driven initiative, promoted by Brazil's influencer Felca, made a splash by promising a friend to whoever used it.... The reveal was that the AI tool involved is for connecting people with dogs in need of a home, reinforcing the brand’s longtime commitment to ... Read More

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British Airways strikes an upbeat note against backdrop of conflict

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British Airways strikes an upbeat note against backdrop of conflict by Tree Elven on 30/03/2026
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With the top 20 international airlines reporting losses of an estimated $53 billion in market value since the US / Israeli attacks on Iran sparked a global crisis, the UK's national carrier British Airways came up with this gently humorous film titled 'An Original British Briefing'. Part safety video, it is also an exhortation to us all to put aside, leave behind, or otherwise ignore everyday pressur... Read More

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Ralph Lauren offers "an ode to the pastimes that unite us"

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Ralph Lauren offers "an ode to the pastimes that unite us" by Tree Elven on 24/03/2026
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And in these troubled, troubling times, isn't that welcome? Founded in 1967, the Ralph Lauren luxury fashion house has always represented classic elegance and an aspirational lifestyle. For those of us who aspire to peace and prosperity, here's a minute of energetic serenity, subtly coloured in red, white and blue,and featuring models including Bibi Breslin, Luna Yohannan, and Lennon Sorrenti. "From the crisp w... Read More

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'Born In A Pub. Built For More.'

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'Born In A Pub. Built For More.' by Tree Elven on 18/03/2026
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With pubs closing at an alarming rate in the UK, it's good to see a commercial that celebrates the traditional community gathering point. Set in The Grenadier pub in London where the idea for the INEOS vehicle was first hatched, the story of how the award-winning 4X4 came to life is told with typical dry humour by the no-nonsense Cockney landlady. The authenticity of the tale my be challenged by some, the quality of any vehicle will alway... Read More

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