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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Paco Rabanne harnesses augmented creativity with Phantom robot

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Paco Rabanne harnesses augmented creativity with Phantom robot by Tree Elven on 09/12/2021
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Back in the Sixties, Spanish designer Paco Rabanne galvanised the French fashion world with his use of unusual materials such as metals and paper for his flamboyant clothing creations. You can see from this ad that his eponymous label - launched in 1966 with 'Manifesto: 12 unwearable dresses in contemporary materials' - is still in the business of surprise, and still on trend, not to say ahead of the wave... Read More

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Wasteminster: Downing St plastics 'disaster'

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Wasteminster: Downing St plastics 'disaster' by Tree Elven on 20/05/2021
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Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More

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'Wonder Woman' Serena Williams takes on rogue machines

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'Wonder Woman' Serena Williams takes on rogue machines by Tree Elven on 03/09/2021
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Fellow tennis legend John McEnroe makes a cameo appearance with his trademark "You cannot be serious!" exclamation as Serena Williams sees off a selection of ball-firing robots in this amusing ad for DirecTV. Attired as the superhero character Wonder Woman, the US player sets her formidable focus on overcoming the formidable-looking rogue machines, to promote the broadcast company's new streaming service of live ... Read More

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IRN-BRU strikes back at 'soft' drink label

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IRN-BRU strikes back at 'soft' drink label by Tree Elven on 25/08/2025
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Orange-coloured Scottish fizzy pop IRN-BRU - reportedly banned from Trump Turnberry high-end golf resort because they couldn't remove the stains any spills leave on carpets and soft furnishings - gives its iconic 'Made from Girders' slogan an update via a smart schoolboy and trademark humour. “We wanted to do something that respected and celebrated our brand’s heritage," says the distinctive brand, "while moving it forward in ... Read More

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Ralph Lauren picks up the action with Polo Bear

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Ralph Lauren picks up the action with Polo Bear by Tree Elven on 20/08/2025
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Upmarket fashion brand Ralph Lauren references action favourites like the James Bond 007 films, Thomas Crown, and Mission Impossible movies with this six-minute animated treat for well-dressed kids of all ages. As explained by the company, which was founded in 1967 and continues to reflect core values of elegance, attention to detail and a distinctive 'preppy' image: "When a newspaper clipping reports that a long-missin... Read More

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Pup-Peroni: Serving up 'the right kind of drool'....

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Pup-Peroni: Serving up 'the right kind of drool'.... by Tree Elven on 12/08/2025
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And the right kind of 1984, come to that. US dog treat company Pup-Peroni - founded in the year often associated with George Orwell's increasingly pertinent dystopian novel - keys into contemporary trends with this gentle parody of social media influencers. We've all seen or been That Person taking pics of their food while eating out, and sharing comments to nobody or everybody via a smartphone in real-time. This time, it... Read More

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Dog food x 'Great Hair'

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Dog food x 'Great Hair' by Tree Elven on 08/08/2025
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You may have heard the expression 'all dressed up like a dog's dinner', used to describe a badly put-together outfit. Well, dog dinners take on a whole new imagery in this 'Great Hair' ad by canine food company The Farmer's Dog. The home delivery service was set up in 2014 by Brett Podolsky and Jonathan Regev when one of their own dogs was struggling with stomach issues and nothing seemed to help. Guess what? Turns out that a vet's suggestion of... Read More

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