Trump's playlist: Que mala Kamala

US Republican presidential candidate and former president Donald Trump slips in a cheeky one with this 'Que mala Kamala' number - 'que mala' means 'how bad' in Spanish, and Kamala is the first name of the current vice-president, Kamala Harris, who is taking over the Democratic Party ticket from incumbent Joe Biden in the November 2024 ballot. The catchy Latino beat will bring a smile to Trump fans and perhaps even beyond as the ever-surprising 78-year-old pursues his path to the presidential poll with what has become trademark humour, riffing visually off VP Harris's equally trademark laugh. The ad has launched a few days after Trump and Harris faced off in a televised debate which brought reactions ranging from comments along the lines of 'she wiped the floor with him' to claims that her earrings were earbuds designed to have her lines and responses fed directly to her during the debate. It alsocomes after President Biden was apparently filmed popping on a MAGA (Make America Great Again) baseball cap at a gathering and joking with those present in another surprising twist - the MAGA slogan is associated with Trump. Amusing stuff, or just another example of degradation of what should a serious process? Of the total US population of more than 336 million, some 53 million are estimated to be Spanish-speakers - more than 41 million at native level and 12 million bilinguals. So, quite a number who are going to get this word-play.

Keywords: Trump Que mala Kamala, Trump political ads, US presidential election campaign, US political ads