Tony Hale plays God for Autodesk

At a time when Christianity appears to be on the up again, and worldwide debate over religious convictions continues, this one-minute campaign by software company Autodesk lays itself open to to controversy as it blends humour into the mix. Serving the Design &Make industries (architecture, engineering, construction, manufacturing, media, education, and entertainment), Autodesk here introduces God Himself - played by Tony Hale ('Veep', 'Arrested Development') - touring the world and admiring what humans are able to create using the brand's tools. A refreshing approach, a bit too bold, deluded and distasteful, another reminder of our loss of connection with the truly divine, just fun and playful? With more than 300 million professionals working in the Design and Make industries, the sector is estimated to reach $30 trillion in global value by 2027.

Keywords: Autodesk 'Let There Be Anything', Tony Hale commercial, Design and Make software, Giant Spoon