Snoring: Tape holds out hope of improved sleep and intimacy

Anyone with a partner who snores will instantly relate to this ad. As will most snorers themselves: it's commonly acknowledged now that sleep is important to us living our best life, and that although different patterns work for different people, constant interruption or deprivation is just, well.... torture. We did wonder whether to put this campaign into our Controversial or Amusing category - what do you think? The deciding factor was that the name of the product, while blackly amusing and definitely an attention-grabber, is also redolent of the threat of death or injury. Yes, we realise that that's what makes it effective. Anyway, up to you how you interpret the couples-focused ad, which is the first from Hostage Tape, and apparently inspired by the personal journey of founder Alex Neist. Hostage Tape is the official sleep aid for mixed martial arts organisation UFC (Ultimate Fighting Championship),and is proving popular with those whose facial hair defeats other sleep tapes. The brand also stresses that the tape is made of a breathable fabric that allows air to rush in only during a crisis.

Keywords: Hostage Tape Unlock Your Intimacy With Mouth Tape, sleep and relationships, mouth and nose strips, snoring partner, snoring tape, snore relief, anti-snore tape, RedHaus Design