Sam Nelson Harris 'loves the racks' in new music video

Even if we're not over-active in the cuisine department, many of us would recognise KitchenAid's iconic stand mixers, which combine reassuring sturdiness with hot-trend colours and timeless style, on a wander through a department store. The long-established US company has been branching out into other areas of appliances as it moves with the times (whilst standing strong in its own legend - this is what 'living in the present moment' really means) and if you didn't know it produces dishwashers, well, you will after watching this. X Ambassadors frontman and Grammy Award-winning singer Sam Nelson Harris stars in this two-minute music video as a smitten appliance admirer after a meet-cute at a party. One of those ads which straddles all our categories....

Keywords: Sam Nelson Harris Love The Racks, KitchenAid x Sam Nelson Harris, dishwasher commercials, Whirlpool Corp., WoW Studios