Peugeot overtakes AI with model city, real cats

What's not to like? After all, kittens and cats can still break the internet, and this particular campaign for the new hybrid Peugeot 308 model is gaining applause for its side-stepping of AI. An extended metaphor which interprets cars as kittens or cautious cats, and the new vehicle as a fully developed, highly confident lion, the ad uses a model city and real felines using it. As cat-lovers will know: “You need to be patient and pray for the cats to do what you expect,” say the creators. “We had plenty of cats ready, so if we couldn’t get the action we wanted with one, we tried with another, then another, until eventually it worked.” Do live kittens, a playful imagination, and hands-on craftsmanship still stand out in the age of AI slop - or, more than ever?

Keywords: Peugeot 'Kittens', car commercials, cats in ads, Peugeot 308, HAMLET