Flipkart flips history: 'Not that British Raj. This British Raj'

India's digital commerce platform Flipkart is 'settling an old score' this Independence Day by inviting customers to 'loot the British Raj'. It turns out to be a play on words to promote their Freedom Sale at this peak shopping season: the ad makes cheeky allusions to the British Empire but is actually reaching out to people called Raj who live in the UK. Flipkart 'loots' them by dropping Freedom Sale discount codes in the comments of their Instagram posts.

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