Colour Blindness Detection Book launches in India

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- Amusing
- Creative
- Informative
- Controversial
Colour blindness - which makes it hard for an individual to tell the difference between certain colours, often red and green - is estimated to affect one in 12 men and one in 200 women globally. This campaign highlights the issue for the 10 million children with the condition - caused by different light sensitivities in the retina - in India, and how it can lead to educational and confidence difficulties when it's not recognised. To address the issue, one of India’s largest schoolbook publishers, Navneet Education, has come up with a book which uses Ishihara-style techniques to help teachers and others to detect colour blindness early in children. According to Wikipedia: "The Ishihara test is a color vision test for detection of red–green color deficiencies. It was named after its designer, Shinobu Ishihara, a professor at the University of Tokyo, who first published his tests in 1917". “As a publisher shaping the minds of millions, we felt it was our responsibility to make early learning more inclusive,” Navneet Education says. “By embedding colour vision tests into the books children already use, we ensure that no child gets left behind.”
Keywords: Colour Blindness Detection Book by Navneet Education, color blindness in children, DEI India, DEI in education, children's education India, FCB Group India
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