Argos mascots take Simon Bird for a ride

A jaunty little number for the Christmas 2025 suite of British ads - this one from the retailer Argos, which was originally set up in 1973 and now operates mainly with its parent company Sainsbury's. Fans of 'The Inbetweeners' will recognise actor Simon Bird, who played Will in the popular comedy TV series and films and brings his own particular style to the campaign. Argos' brand mascots Connie and Trevor turn sinister for this outing, which stands out as promoting the brand itself amid the Christmas trappings, rather than aiming to get across any emotionally meaningful messages. What do you think - good practical one, especially for the last-minute gift shopper, a bit meh, or a pleasantly cheerful effort?

Keywords: Argos 'Drive', Thought we were just for toys?, Christmas ads 2025, Simon Bird commercial, The&Partnership