Apple picks up the AI title

By referring more than once conspicuously to 'Apple intelligence'. Are we beguiled by this kind of AI - AI being the quick term for artificial intelligence, already a huge part of our lives in ways we don't even register a lot of the time. The US multinational tech company perhaps best known for its iPhone range, introduces the latest smartphone from its stable with the following: "This is iPhone 16 Pro. Built for Apple Intelligence. A new powerful, private, personal, deeply integrated intelligence system to help you get things done effortlessly. Powered by the new supercharged A18 Pro chip, with a faster Neural Engine, and an improved CPU and GPU. Which levels up both your iPhone and your gaming experience, offering our best-ever graphics performance. Plus there’s an all-new camera system and an all-new way to control it. Use Camera Control to instantly access your camera, adjust settings, and take a photo. And you can now shoot video in 4K 120 fps Dolby Vision to capture and edit stunningly cinematic slow motion. Built with titanium. And featuring our thinnest borders for an even larger display. iPhone 16 Pro is the most innovative, most powerful, and most intelligent iPhone ever. From the inside out". We included all that so that iPhine aficionados can skim-read for what they want and the rest of us can just pick it up from the slickly elegant look of the thing in the ad. No matter how good the item looks, and how well it performs, environmental concerns around smartphones are not just going to go away. What's your response to the ad?

Keywords: Apple iPhone16 Pro, Apple Intelligence, smartphones 2024, iPhone 2024