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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
Oh hey, who hasn't been here? The all-important first date night at your home, the preparation, the anticipation, and then the doorbell rings, the big entrance is made and.... an ominously swishing tail just brushes it all away in moments. After a survey confirmed what most of us already knew - i.e. that we generally don't date people our cats disapprove of - Lynx men's deodorant brand bounds to the rescue with t... Read More
Many of us will be familiar with Pedigree as a dog food company, but even keen canine-lovers may not be aware that in Brazil, tan-coloured dogs called 'Caramelos' are far less likely to be adopted despite having become "central to Brazilian culture and life", as the creators of this campaign explain. Some 30 million animals in Brazil have yet to find a home, according to the Pet Homelessness Index calculate... Read More
A fascinating one-minute glimpse into the world of luxury timepieces, and how limited edition timepieces are created. Most of us know Louis Vuitton as a luxury travel house, but it continues its venture into independent watchmaking, as illustrated by this campaign. As LV itself explains: "Designed and developed in collaboration with Master Watchmaker Kari Voutilainen, the LVKV-02 GMR 6 timepiece combines the u... Read More
A nice chatty, chirpy ad for Alexa+, the latest edition of Amazon's virtual assistant technology. However, Alexa+ - powered by generative AI - launches amid concerns over Amazon's announcement that household device Echo will be processing all Alexa requests to the Cloud (to many, aka 'someone else's computer') as of March 28. Hitherto, Echo would only send to the Cloud on hearing an instruction to listen, usually the word 'Alexa'. As explain... Read More