Independent review site where you decide what's hot, what's not, by awarding gold stars
Independent review site where you decide what's hot, what's not, by awarding gold stars
Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
Shot at England's legendary Silverstone Grand Prix Circuit, which hosts the British Grand Prix and where Audi is the official car partner, this playful 90-second ad draws on Audi’s decades of motorsport engineering to show how technologies such as instant acceleration, quattro precision handling, and intelligent braking, have been tamed for the road. “The Audi e-tron range combines advanced electric performance with the engineering he... Read More
This short film designed to attract fresh sponsorship, dramatises how deaf racing driver Caleb McDuff has learnt to adapt to his disability. The 90-second footage uses AI to transport McDuff and his car from familiar racing circuits to the remote reaches of the universe – a place that mimics his driving experience. Narrated by McDuff - the first deaf racing driver to win a race in t... Read More
"Mailing your pee to AI data centers has never been easier," says this ad by canned drinks purveyor Liquid Death. It picks up on the waves of protest against the water-guzzling data centers that are spring up all over, in its own inimitable 'anti-advertising' way. "AI data centers use millions of gallons of water to cool their servers," points out the US company. "So Liquid Death, Garage Beer, and Jason Kelce are as... Read More
Embroiled in a widening controversy over use of their license-plate reader cameras, privately owned US company Flock Safety put out this emotive campaign highlighting the virtues of its technology. Automatic license plate readers (ALPRs) are used to help police with traffic offenses and other criminal activities, but have sparked public backlash over their potential and perceived threat as a surveillance tool. Not the only provider, Flock S... Read More
