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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
In what's billed as ' witty new breed', this movie tells the story of a shepherd who likes to read mystery stories to his flock, and what happens when his comfortable, caring routine is disrupted. As the sheep realise the humans brought in to solve the 'herder mystery' aren't going to be any use, the movie takes an animated comedic turn featuring a slew of popular / revered actors plu... Read More
This campaign looks and sounds like a game-changer in the disability advertising arena. An upbeat, surprising mini-musical about college students, it was created by tech giant Apple, which aims to provide products and services that are powerful, intuitive, and seamlessly integrated into your life. The twist here is that the students featured all have a disability; the soundtrack 'I'm Not Remarkable' ... Read More
When Chinese-American singer Wang Leehom took to the stage in Chengdu, China this month, it wasn't just his entertainment magnetism wowing the 18,000-strong crowd: his stage troupe included Unitree G1 humanoid robots that performed alongside the back-up dancers, moving in time and executing complex moves such as flips into the bargain. As The Capital AI points out: "The event highlights how far humanoid robotics agility,... Read More
It's a cute one! The North Atlantic Treaty Organisation (NATO) went winsome with this one-minute campaign called 'The Winter Paw-trol.... The military alliance describes it thus: "In the deep, snow-covered forests of Norway, a group of young Norwegian Army conscripts set out on a mysterious holiday mission accompanied by their loyal working military dog. The team treks through the winter landscape in search of something hidden under the sn... Read More