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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
Light-touch promotion for the first ski capsule collaboration between upmarket - many would say luxury - fashion house Jaquemus and established sports apparel outfitter Nike. Billed as "A silhouette built for speed and softness - featuring waterproof GORE-TEX fabrics", the collection is brought to stylish life by Bibi Breslin, whose combo of classic beauty and versatility has made the British model a highly co... Read More
Which is a lot rarer than one might have expected. While most Christmas has come to be associated with secular traditions, and ad campaigns do a grand job of reflecting sharing & caring, giving & receiving, fun & festivity, very few make recognisable reference to the actual origin of the Christian religious holiday - a celebration of the birth of Christ in the form of the baby Jesus. This 'Cqrry the Light' campaign is by Aus... Read More
That's Google's headline not ours. Hot off the introduction of its newest AI model, Gemini 3, the tech giant presents Nano Banana Pro image generator, with which it says we'll be able to "Generate more accurate, context-rich visuals based on enhanced reasoning, world knowledge and real-time information". It explains that thanks to Gemini 3’s advanced reasoning capabilities, "Nano Banana Pro doesn’t just crea... Read More
As controversy continues to rage around the late disgraced financier and sex offender Jeffrey Epstein, this campaign by World Without Exploitation calls for the release of ALL the so-called Epstein Files. Though it was launched to influence last week's vote in Congress on the issue, the Public Service Announcement (PSA) stands alone as part of the organisations' mission to end human trafficking and exploi... Read More