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Little Baby'sIce Cream, man's crotch

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Little Baby'sIce Cream, man's crotch by Tree Elven on 02/04/2016
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Ice cream shooting out of a man's jeans - hm, pretty weird!

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Spain's el gordo lottery strikes poignant note for Christmas 2020

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Spain's el gordo lottery strikes poignant note for Christmas 2020 by Tree Elven on 25/11/2020
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Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More

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Wasteminster: Downing St plastics 'disaster'

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Wasteminster: Downing St plastics 'disaster' by Tree Elven on 20/05/2021
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Every single day, 1.8 million kilograms of the UK's plastic waste is exported to other countries. In this arresting footage, titled 'Downing St Disaster', environmental organisation Greenpeace asks and answers the question: What would it look like if that exact amount was dumped on Downing Street? Located in the City of Westminster in London - hence the 'Wasteminster' parody tag - Downing St houses the official residences an... Read More

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Pokerstars bets on bold individuals

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Pokerstars bets on bold individuals by Tree Elven on 06/10/2020
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The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?

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Gen Z 'infusions' for Boomers in the workplace

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Gen Z 'infusions' for Boomers in the workplace by Tree Elven on 21/01/2025
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Dutch recruitment agency YoungCapital turns the tables on the notion that Gen Z employees are work-shy with this funky campaign. Whether you find it offensive or just amusing, it's refreshing to see an ad tackling the antagonistic tensions that seem to have sprung up between different generations in the workplace. Does it make you crave one of the 150,000 ‘gen Z infused’ BOOOMer Energy Drink cans that have been produced fo... Read More

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Giant swings over NYC represent 'Power of Play'

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Giant swings over NYC represent 'Power of Play' by Tree Elven on 14/01/2025
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It's a commercial, yes, but while some complain they've watched the ad more than once without understanding what the product is or does, it's garnering praise for its sheer exuberance. A visual reminder of the simple joys in a big way, it's actually for a mobile gaming platform called Papaya. Gaming platforms are understandably careful in their promotional approach amid concerns over addiction, distraction, and over-spend... Read More

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Loro Piana: Redefining black sheep

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Loro Piana: Redefining black sheep by Tree Elven on 21/01/2025
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Luxury Italian fashion house Loro Piana, set up in 1924, has traditionally been associated with the sourcing and design of the finest wools, becoming a byword in the 'quiet luxury' stratosphere. This Pecora Nera campaign tells a compelling story, described like this by the brand: "Once upon a time, sheep existed in a variety of natural colours, from the cream colour we know so well through various shades of beige, brown, and black. Y... Read More

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Electric car fuels controversy with zombie-proof slogan

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Electric car fuels controversy with zombie-proof slogan by Tree Elven on 18/01/2025
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South Korean automaker KIA has ignited lively discussion with this 1'30" ad in Australia, which takes the topic of survival and - as explained by its creators - puts it into "a fun, fictional space and out pops a zombie apocalypse, where the only survivors drive various models in the range". While it's garnering praise for the creative aspects, including a cinematic approach and the transformation of actors Luk... Read More

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