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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
If you're a LV aficionado but not a dog-person, don't watch this. The rest of us - enjoy! Lensed by Oliver Hadlee Pearch, the 1'30" footage takes us on a typical-with-a-twist 'Getaway' as a group of men gather for a country retreat with their four-legged companions. Featuring footballer Jude Bellingham and actor CallumTurner, the shoot has a taste of parody of the oh-so-British upper-crust ... Read More
This 1'30 campaign from Seal Rescue Ireland, a charity organisation that operates the only seal rehabilitation facility in the Republic of Ireland, features Irish comedy favourites Justine Stafford, Karl Spain, and Jamie Sykes. The message - though unfolded in a surrealistic manner - is a clear one: "With pupping season in full swing along Ireland’s coastline, Seal Rescue Ireland is calling on the public to give seals the spa... Read More
In case you're thinking this is a video game ad, let us disabuse you. This 2'45" promotion lays out the capabilities of the X-BAT by Shield AI, a company which clarifies itself thus: "Founded in 2015, Shield AI is a venture-backed defense technology company with the mission of protecting service members and civilians with intelligent systems. Its products include the V-BAT aircraft, Hivemind Enterprise, and the Hivemind Vision product lines.... Read More
Not hot off the presses, but a commercial that's divided opinion. Some of us might love the glitz and glamour sensations conveyed by sparkling choreography and a classic Eurythmics soundtrack, but plenty are giving it a big thumbs-down. Why? Mainly because it doesn't tell us anything about the Mercedes CLA - i.e. the product being promoted. Disgruntled Merc enthusiasts don't want to have their imaginations titillate... Read More