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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
Beware - this mini horror-movie is not for the squeamish! Dog parents / walkers / lovers and haters will relate to the 1'30" campaign, which makes a vivid point about the importance of feeding dogs proper food. The Australian company behind it, Lyka, claims that 87% of its customers see improvements in their dogs' poo after switching to Lyka's fresh food regime. The horror film styling builds to one of those scenes you might wish you hadn't seen.... But what do you reckon - effective ad?
The Christmas ads season unofficially opens once British department store John Lewis delivers its campaign, and this year it's a father-son story to warm hearts. Jokes about 'dad-dancing' fade away as the story unfolds against the soundtrack of 'Where Love Lives’ by Alison Limerick. In the same way the song is re-imagined by Labrinth, perceived lack of male communication is re-imagined in the tale itself. What do you think? Another classic?
Three-minute warm-up footage to let us know that political action thriller 'V for Vendetta' is back in cinemas on November 5, 2026: it's being re-released to celebrate its 20th anniversary. As described by the IMDb, the movie is set in "a future British dystopian society", where "a shadowy freedom fighter, known only by the alias of V, plots to overthrow the tyrannical government". Whether or not yo... Read More
The speed of artificial intelligence (AI) development is defining today's societies - not just locally but across the globe. This is itself raises concerns and differing viewpoints. So much data, analysis, prediction, speed and scale is, arguably, a major contributing factor to our universal frictions and individual anxieties. This ad by Google for its Earth AI function - which it describes elsewhere as ... Read More