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Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
Iconic 67-piece South African Afropop band Mango Groove teams up with the country's grocery retailer Pick n Pay to bring a surprised couple of beach walkers a twist on the genie/lamp story. The woman has no hesitation in stating her three wishes, which are served up in quick succession. Providing a different vibe from the 'white Christmas' festive campagins of colder climes, the ad brings us a dollop of summer w... Read More
Whaaaat? Ah, it's for a commercial. That's okay then. Opinion is divided over this Chanel campaign starring US actress Margaret Qualley and rapper A$AP Rocky - who is a fashion designer himself. Some are distracted by the notion of anyone wearing Chanel in the New York City subway. But many don't care about that, they're too focused on the attention-grabbing visuals of an unfolding story. Founded in 1910 by Coco Chanel ... Read More
It's billed as a "mobile interactive dinosaur that revolutionizes cultural tourism experiences" but is already appealing to the inner child of many outside holiday parks and other potential centres. "Combining the multi-modal bipedal robot TRON 1 with hyper-realistic dinosaur skin, it instantly transforms your venue into a hotspot—introduce the ultimate “walking attention-grabber” today!" urges manufacturer LimX Dynamics.... Read More
According to the World Health Organization, "more than 720 000 people die due to suicide every year". This two-minute campaign uses the Japanese art of kintsugi - repairing broken ceramics with molten gold - as a metaphor for healing for those who are left behind after a suicide in the family. As the US orgnisation behind the campaign says, it aims to transform "the fragility of grief into a message of hope and healing throu... Read More