Independent review site where you decide what's hot, what's not, by awarding gold stars
Independent review site where you decide what's hot, what's not, by awarding gold stars
Ice cream shooting out of a man's jeans - hm, pretty weird!
Like the John Lewis department store Christmas ad in the UK, Spain's national lottery each year is eagerly awaited. Like most of this year's campaigns, both have been influenced by the COVID-19 coronavirus situation. This 1'30" ad for the 2020 edition is garnering a generally positive reaction for its depth of understanding and detail without a descent into mawkishness. The narrative is a broad-ranging... Read More
Organ donation remains a contentious and emotionally charged issue. What do you think of this new initiative out of Germany, which provides a free tattoo for those wishing to be organ donors? As well as attracting attention and sparking conversation / awareness, the inking makes the wearer's wishes visible in situations where a relative's authorisation might otherwise be necessary. According to its creators, Germany has one of the l... Read More
The largest real money online gambling site in the world, Pokerstars, offers one-minute glimpse of a successful life as one of its players through elliptical references to daring deeds and bold choices from a variety of individuals. The fact that it's shot in black and white adds a touch of old-style elegance. What do you think of it? Glamorisation of what can become a dangerous addiction? Or a cool ad that captures the excitement and entertainment of its subject area really well?
Written and directed by Spike Jonze, this charming - agree or disagree? - stop-motion film goes to the heart of advertising by planting memorable images in our heads. Featuring Zendaya, it takes us into the popular US actress's Dream Labs with some surprising and amusing twists, to promote Swiss running shoes company On. Like it?
Leading dog food brand PEDIGREE® has steered the notion of artificial intelligence (AI) tackling loneliness into a new channel: This AI-driven initiative, promoted by Brazil's influencer Felca, made a splash by promising a friend to whoever used it.... The reveal was that the AI tool involved is for connecting people with dogs in need of a home, reinforcing the brand’s longtime commitment to ... Read More
This one's been a long time in the making: our entertainment menus are rammed with stories of violence and suffering - sometimes sensitively handled, and more often than not, in a spirit of the gorier the better. This 'Based on a True Story' campaign takes aim at the media's all-too-frequent sensationalist approach in this satirical footage mimicking 'pitches' for a TV show. Introducing a new Responsible Narratives... Read More
Lots of us will relate to the opening points made in this campaign by Dutch lager brand Amstel: advertising is manipulated and manipulative. Who knew? But certain protections have been preserved by these very mechanism. This picture portrayal may strike a 'show the beautiful reality' note, but it also feels inherently intrusive. The brand does ask the question we're likely asking ourselves, but is it enough to know t... Read More
